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Promotional marking montage

Promotional Decoration

THE PERMANENT CHOICE

Engraving is forever, so when you need to create a lasting impression, laser engraving is your premier choice. 

Laser engraving timber or metallic promotional items will give your recipient a quality reminder of your organisation. 

We strive to be the benchmark of quality by focusing on being the masters of our trade. Our technical expertise, commitment to professional service and utilisation of leading-edge laser systems is your guarantee to an everlasting impression of your brand identity. 

We are proud members of APPA (Australasian Promotional Products Association) and we work hard to maintain our reputation as Queensland's laser engraver of choice.

Here are a few key questions and answers that will help you with your promotional marking requirements.


QUESTIONS & ANSWERS

Q. What products or surfaces work best for Laser Engraving?
A. Any bare metal, stainless steel or anodised aluminium (such as key rings, pens and mag-lite torches respectively) offer the best YAG laser marking contrast. With CO2 laser marking acrylic and wood are optimal materials that achieve the best result.

Q. What products or surfaces DO NOT work best or at all for laser engraving?
A. Some types of plastic or PVC and some products with thick lacquering such as coated pens or photo frames.

Q. What kind of life expectancy does your work offer?
A. As laser engraving etches into the actual material it will last for the life of the product.

Q. What would you consider is an advantage to laser engraving?
A. Permanent decoration, fine detailed accuracy and individualisation of items with names or numbers. There is a huge diversity of products that can be laser engraved.

Q. What would you consider to be a disadvantage to laser engraving?
A. No ability to reproduce colour. However, various contrasting shades can be created with different fill patterns to replicate shaded variations of a logo.

Q. What is your average lead-time or what would you consider is right?
A. 7 working days from confirmation of order and sometimes sooner depending on current production.

Q. What is the average set-up time and production run length for a job?
A. The time for laser marking 100 items will take on average half that again to initially set-up the job.

Q. Are repeat set-ups a simple task and do you need to charge for this?
A. Repeat charges cover the cost of artwork proofing for approval, re-jigging of the items and all quality control steps to ensure the product is set-up again correctly.

Q. Out of all the various promotional products available what is the most decorated product within your line of work?
A. Stainless steel travel mugs, metal key-tags, pens and business card holders.

Q. Are PMS colours reproduced easily?
A. Not applicable to laser engraving.

Q. Does it matter if a client informs you what surface you are going to decorate prior to receiving to goods?
A. No. Physical inspections are required to determine if the product may cause problems. We will contact the client if any issues arise. Sometimes testing of one item may be required to achieve the optimal mark for the production run.

Q. Could you tell us of a situation where you were not able to decorate an order successfully?
A. This rarely occurs however, items that have a lacquer or colour coating can cause problems due to variations in the coating thickness on the product. These problems may not arise until during the engraving production .

Q. Provide an example of the perfect order?
A. Ideally all the order and artwork details are supplied in the one correspondence and via email. The product to be engraved is delivered with or close to the time of order.

In most cases however co-ordination in three main stages should include the following.

  1. An order is emailed or faxed which includes:
    • Contact name, company name, address, contact details & ABN
    • Clear instructions - quantities, stock detail (item codes & supplier), artwork to be engraved and the approximate size or layout required.
    • Approximate delivery date of stock to us
    • Due date
    • Any special notes
    • Delivery or pickup requirements
  2. Artwork for the order is emailed soon after order is received and includes:
    • Vector artwork in AI, EPS or CDR file
    • •  Contact name, company name
    • •  Brief description of order
    • •  Due date
  3. The items to be engraved arrive from supplier and the order details align with goods.

Q. What artwork would you ideally need?
A. Any vector based file is ideal, such as AI (adobe Illustrator), EPS or CDR (CorelDRAW). Graphic based files are acceptable such as TIFF, JPEG or BMP but the resolution (dots per inch) must be of print quality (minimum 300 DPI) and suitable size to ensure we can digitise the artwork correctly.

Q. What is digitising for engraving?
A. This is the process of changing your hardcopy print or graphic art file into vectors. Vector files provide the ability to scale the artwork and change engraving fill parameters suitable for the item.

Q. Can you create special effects?
A. Yes with different fill patterns and selective variations in laser focus. This provides a type of greyscale contrast to the artwork.

Q. Can you blacken engraving and is this permanent?
A. In some cases, yes. A ceramic fluid can be applied to a clean and flat stainless steel surface then laser engraved to produce a black to dark brown mark. Metal oxide can also be applied to a brass or aluminium product after engraving, in effect rapidly aging the exposed engraved area. A darker mark can also be achieved on some metals using the laser slightly out of focus but this is not recommended on artwork with fine detail.

Q. Is there a rejection rate when engraving?
A. There can be for unfamiliar items where testing may be required to understand how to achieve an optimal mark. Variations in the quality of a product supplied may also cause some level of rejection. Immediate communication with the client is always taken.

Q. Could you tell us of a situation where you were not able to decorate an order successfully?
No, in all cases a solution has been found for our client. We have however corrected other decorators' problems when the wrong process has been used, such as using metal mark on non stainless steel items.